Our journey began in Santa Cruz, CA. Heckling ourselves and others, we couldn't get behind how serious everyone had become.

Countless dudes walking around trying to Peacock in their Sprinter Vans with their overpriced, underused assortment of sporting goods.

Peacocking is "something people do in order to highlight their strong points in order to stand out from their competition."

So cheers to all the local Peacocks, keeping it 100% SKETCHY.